Disney's New Ratings Plan

Disney, Inc., you clever, clever business. I see what's going on here. You own ESPN and ABC. ABC's ratings for Monday night have continuously gone downhill. So you take two of the worst, most god-awful teams in the NFL, and put them on ESPN on Monday Night Football. No sports fan in their right mind would watch those teams play, so all the regular MNF viewers flip channels, and hopefully drift over and watch some of the great programming ABC has to offer.

That is the reason you scheduled San Francisco and Arizona to play the opening Monday Night Football game of the season, right? Because if that's not the reason, then why in the world do you have two teams who combined for a 12-20 record last season facing off in the opener? Why on earth are the Arizona Cardinals, the worst franchise in NFL history, playing the San Francisco 49ers, a team that has won 13 games over the past 4 seasons.

It just doesn't make sense...